Brand Story
It all began with a personal mission.
Witnessing loved ones struggle with health, we recognized the deep bond between taste and well-being in our culture. In India, where sweets are a major part of every celebration, nearly 10 crores people battle diabetes, and over 25 crores are pre-diabetic. Yet 71% of the population give up their healthy lifestyle because healthier alternatives simply don’t satisfy the taste buds. Determined to make a difference, we set out on a path to create traditional mithai that would delight the palate yet support a healthy lifestyle.
As first movers in creating the sugar free mithai category, we decided to redefine traditional sweets, making them both delicious and healthier. Today, we are bringing this revolution beyond borders, sharing the joy of guilt-free indulgence with the world.
Hence, Healthy Mithai Co is live.
Why Healthy Mithai?
Your daily dose of sweetness shouldn't come with guilt. We craft traditional Indian sweets without sugar or preservatives, making every craving moment a mindful celebration of taste and wellness.
Our Values
Traditional taste, reimagined
Real ingredients, made with love, just like home.
Heritage Reimagined
Ancient recipes meet your modern lifestyle with soul.
Hygienically Crafted
Sweet cravings meet guilt-free joy in every bite.
The Minds Behind Healthy Mithai
Prabhinder Singh
With his vast experience working in some of the biggest companies in India and his love for Mithais, Prabhinder started Healthy Mithai Co with a vision to make Mithais enjoyable to all!
The Goal? Re-create the authentic taste of the most beloved Indian Mithais in a healthy, sugar-free and keto-friendly form. This, combined with premium quality ingredients, makes Healthy Mithai genuinely unique and a trusted choice for our customers across India!
Deepak Jain
Combining his nutrition expertise with a deep appreciation for traditional Indian sweets, Deepak Jain co-founded Healthy Mithai to bridge a crucial gap in the market. His innovative approach transforms beloved mithais into sugar-free, keto-friendly delights without sacrificing authentic flavors.
Deepak's commitment to quality ingredients and wellness drives our mission to make India's sweet traditions accessible to everyone.
Why Healthy Mithai?
All our Mithais are made using the finest ingredients in a FSSAI, HACCP, and ISO-certified facility, ensuring the highest standards of safety and quality.