Brand Story

It all began with a personal mission.

Witnessing loved ones struggle with health, we recognized the deep bond between taste and well-being in our culture. In India, where sweets are a major part of every celebration, nearly 10 crores people battle diabetes, and over 25 crores are pre-diabetic. Yet 71% of the population give up their healthy lifestyle because healthier alternatives simply don’t satisfy the taste buds. Determined to make a difference, we set out on a path to create traditional mithai that would delight the palate yet support a healthy lifestyle.

As first movers in creating the sugar-free mithai category, we decided to redefine traditional sweets, making them both delicious and healthier. Today, we are bringing this revolution beyond borders, sharing the joy of guilt-free indulgence with the world.

Why Healthy Mithai?

Your daily dose of sweetness shouldn't come with guilt. We craft traditional Indian sweets without sugar or preservatives, making every craving moment a mindful celebration of taste and wellness.

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Diabetic -Friendly
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Preservative-Free

Our Values

The Minds Behind Healthy Mithai

Prabhinder Singh

Deepak Jain

Why Healthy Mithai?

All our Mithais are made using the finest ingredients in a FSSAI, HACCP, and ISO-certified facility, ensuring the highest standards of safety and quality.